The Benefits of White Reflective Roof Cleaning

Kathleen Maxwell

White reflective roof membranes, or cool roofs, are one of the most popular choices for commercial roofs. The light color reflects the sun’s rays away from the building, lowering the roof temperature and easing the effects of harmful UV rays. 

It’s true that using a light-colored roof surface can help lower electricity bills and even prolong the life of the roof, but this only works if the roof maintains its light color and reflective properties. The best way to ensure that a cool roof stays cool is to get regular cleanings by a professional roofer. 

Most roof manufacturers recommend building managers have commercial roof cleaning services contracted to be performed at least once a year. While it may be tempting to attempt this cleaning with in-house janitors, roofs require special care. Only certified roofing companies have access to proper commercial roof cleaning products and the safety equipment necessary for performing a precise cleaning.

The Benefits of Commercial Roofing Cleaning

  • Roof cleaning keeps white roofs white. Roofs are a building’s first line of defense against the elements. Roofs are constantly exposed to rain, mud, dirt, pollen, and air pollutants, and even the most cared for commercial roof will eventually become dirty. Only regular cleanings can keep grime from building up and permanently discoloring a roof.
  • Roof cleaning improves energy savings. In order to maintain its heat-reflecting properties, white roofs need to remain free of debris and dirt. A clean roof will better reflect sunlight away from the building, deflecting extreme temperatures and lowering cooling bills.
  • Roof cleaning improves longevity. Not only can dirt and grime make a roof look shabby, it can also lead to damage. Pollutants in the air can build up and break down a roof’s waterproofing materials, causing leaks and holes. Contracting a roof company for commercial roof cleaning services allows opportunity for roofers to uncover small damage that otherwise would have gone unnoticed and could have led to major repairs.
  • Roof cleaning prevents mold. While white roofs have a lot of advantages, there are some studies that show they may be more susceptible to mold due to moisture. Regular roof cleanings eliminate the possibility that a commercial roof will develop a mold problem.

To learn more about commercial roof cleaning and preventative maintenance, call Maxwell Roofing & Sheet Metal, Inc. today.


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