How General Contractors Can Improve Customer Relationships

Kathleen Maxwell | March 25, 2022

coworkers high-fiving.

Construction work requires general contractors to wear many hats, but customer relations is perhaps the most crucial role that a contractor takes on. Keeping customers happy is essential to ensure a steady stream of work in the future. The best way to keep customers excited about a project is to produce quality work, but there are other key factors that can improve a contractor’s relationship with clients. Here are a few tips on how general contractors can improve customer relationships:

Choose Quality Subcontractors

A construction team is only as good as its weakest link, and clients tend to notice mistakes more than they notice parts of the project that run smoothly. Choosing the best commercial roofing contractors and other quality subcontractors ensures that every part of the project will is done correctly, keeping the project on track and customers happy.

Emphasize Customer Service on the Job Site.

Many commercial metal roofing contractors and commercial flat roofing contractors like to arrive on-site, get their jobs done, and leave the rest of the project to the boss. Customers don’t always understand this mentality and expect to encounter knowledgeable, respectful workers at every point in the process. General contractors should choose companies that emphasize customer service and will treat clients well, providing information and answering questions. 

Aim for the Best Quality Materials & Techniques

Using high-quality materials and proper construction techniques helps ensure that buildings last for their expected lifespan. Customers are more likely to turn to a contractor who produces great-looking work that doesn’t fall apart.

Stay on Schedule

Nothing is more frustrating to an eager customer than a delay. Staying on track requires everything from site discipline to managing supply chain issues. Contractors like Maxwell Roofing & Sheet Metal pride themselves on helping general contractors track down difficult-to-find materials and sticking to the schedule no matter what complications arise. 

Respect the Budget 

Customers create a budget for a reason, and general contractors may never know how increased construction costs can affect a customer’s bottom line. Unexpected increases often reflect poorly on the contractor and make customers less likely to recommend them or work with them in the future.

If you’re a general contractor looking for a roofer to help you improve customer relations, contact Maxwell Roofing & Sheet Metal today. Our customer service representatives are ready and waiting to help.


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