Month: August 2018

Client Spotlight: Horrell Company

Posted on by Kathleen Maxwell

Serving the Nashville Area with 60 years of Commercial Real Estate Experience 

The Client

One of Middle Tennessee’s leading commercial real estate firms, Horrell Company specializes in real estate brokerage services in leasing and sales, tenant representation, property management, development consulting, and acquisitions for commercial and investment properties in Nashville and throughout the Middle Tennessee market. With 60 years of experience, Horrell Company has built a trusted reputation with its family-owned and operated legacy, core values, and quality service.

Horrell Company’s founder, Thomas Henry Horrell, started Horrell Refrigeration in 1943, providing refrigeration to local grocery stores. Horrell Properties, Inc. was later formed in 1946 and became a flourishing business that gradually evolved into site consultation and development services to grocers. With the purchase of a Sidco Drive and Thompson Lane property in 1955, Horrell Properties, Inc. expanded the business to include commercial real estate, including real estate development, brokerage, and management.

Henry and his sons, Fred and Steve, sold the refrigeration business in 1972 to devote full-time to real estate development, brokerage services, and property management under the name, Horrell Realty and Investments. The company became Horrell Company in 2005 and is the brokerage arm of the Horrell family business. Horrell Company is now led by Steve Horrell as its president and co-brokers, Laura Grider, Ben McKnight, and Mike Russell. Steve, Laura, Ben, and Mike, represent over 100 combined years of experience in Middle Tennessee Commercial Real Estate Sales and Leasing. “I believe what makes Horrell Company unique is that we’re a boutique operation in an ocean of national companies,” says Steve Horrell. “Because of our longevity, we have a real place in the commercial real estate business that includes around 400 tenants from office to retail to industrial to warehousing,” he adds.

The Opportunity

Horrell Company’s now seven-year relationship with Maxwell Roofing & Sheet Metal, Inc. began when the Maxwell team reached out to Horrell Company in their process of changing roofing vendors. “We were immediately impressed with the accessibility and quality of Maxwell’s team and services,” affirms Steve. To date, Maxwell Roofing provides ongoing commercial roof maintenance and gutter work for Horrell Company’s facilities. When it comes to what made Horrell Company choose Maxwell Roofing over another roofing company, Steve says “We love that Maxwell Roofing & Sheet Metal, Inc. is a local, family-owned and operated business much like ours. We had always heard great things about the Maxwell team, and now, we can attest to the company’s reliability and quality of work, which makes them stand out from other roofing vendors.”

The Solution

As for what makes the relationship with Maxwell Roofing & Sheet Metal, Inc. so good, Steve says it is their attention to detail and their execution of processes. “With Maxwell Roofing, you can always get someone on the phone, and their follow-up time is second to none.” Steve explains that the biggest potential issue in the world of commercial property management (aside of mechanical issues) are roofs. “Since Horrell Company is a part of the MAXCare program, the Maxwell Roofing team does an annual update for us, which is extremely helpful because we have partners who want to see the latest roofing surveys. MAXCare sets Maxwell Roofing & Sheet Metal, Inc. apart from their competitors,” affirms Steve.

For other businesses considering Maxwell Roofing & Sheet Metal Inc.’s services, Steve encourages exploring what the Maxwell team has to offer. He explains, “When you’re a property manager, and a roofing issue appears, accessibility matters.” A perfect example of that for Steve was when Horrell Company had a roofing issue to arise on a Sunday. He emailed the Maxwell team with pictures and assuming to hear back on Monday. However, it came as no surprise to Steve when Maxwell’s Service Account Manager, Kalen Canady, emailed him back the same day. “That’s the kind of difference in Maxwell Roofing & Sheet Metal, Inc.’s level of care that has helped them maintain their high-ranking reputation throughout Middle Tennessee,” says Steve, who looks forward to the continued partnership with the Maxwell team.

Employee Spotlight: Kalen Canaday

Posted on by Kathleen Maxwell

Hailing from Seattle, Washington, Kalen Canaday attended Williamette University, where he also played on the college basketball team. After two years at Williamette, Kalen transferred to Western Washington University, where he completed a Bachelor of Science degree in General Studies, with a focus in Communications. Kalen eventually made his way to Middle Tennessee, where he learned about Maxwell Roofing & Sheet Metal, Inc. An interest in account management led him to apply with the company, and he was hired in December of 2017.

Current Role:

As a Service Account Manager on the Maxwell team, Kalen is responsible for the management of sales and ongoing customer relationships. He specifically focuses his attention on maintaining existing customer relationships while also developing new customer leads and prospects. “I work on a team of six, and we have a fun and relaxed work environment,” says Kalen. Among the types of customers Kalen serves each day are property managers, maintenance supervisors, general contractors, and building owners.

Why Maxwell Roofing & Sheet Metal, Inc. Stands Out:

When asked what he loves most about working on the Maxwell team, Kalen says, “Maxwell’s reputation and knowledge stands apart from all other commercial roofing companies in our region. We stand by our work, and that says a lot about the company as a whole.” Kalen also enjoys that his team culture is relaxed and that no one feels micromanaged. “You’ll find that everyone at Maxwell is very easy-going yet still goal-oriented. It’s a fun place to work, and we are results-oriented,” affirms Kalen. Something that stands out to Kalen about his role and work at Maxwell Roofing is the company’s commitment to clearly understanding customer demands, appropriately planning how to meet their unique needs, and generating sales for the company.

Personal:

A self-proclaimed “foodie,” Kalen can always be found trying new restaurants with his girlfriend, Alix. Their favorite Nashville-area food hot spots include 51 North Taproom, Fin & Pearl, and Bar Sovereign. Kalen and Alix also enjoy hiking (she makes him go), working out, traveling, and spending time with their dog, Drake, a German Short-Haired Pointer. As for any lifelong personal goals or dreams, Kalen hopes to someday travel to Europe and buy a house. For now, Kalen enjoys an occasional getaway to Asheville, North Carolina, as well as exploring New York.

How MAXCare® Makes Roof Maintenance Simple

Posted on by Kathleen Maxwell

You don’t notice some things until it’s too late…like the burnt burgers on the grill or the leaves overflowing from your gutters. That’s often how commercial roof maintenance goes, too. It’s often ignored until there are buckets littering the floor, catching drops of water falling from the ceiling. We’d guess this happens because people are intimidated by the idea of developing a proactive roof maintenance plan.

How often should my roof be evaluated?

What’s the typical cost of repairs?

Does it truly save money in the long-run?

Why MAXCare?

The fact is: Roof maintenance can seem like a vague concept that people tell you is important but have a hard time explaining. “You’ll save money,” they say. And, you know it’s true, but you have a hard time taking any action because you’re not sure how much you’ll save, or if it’s worth all the effort.

That’s where MAXCare® comes in. We know roof maintenance can get confusing. And, too often, people try to sell you on vague concepts without clearly explaining how they will help you or save you money. We created MAXCare so you could get a clear understanding of your roof maintenance plan—and how much money it could potentially save you.

MAXCare is different from Maxwell Roofing’s regular service and maintenance offerings in the way that Maxwell provides reactive daily response to roof maintenance needs, where MAXCare stands apart in its proactive, relationship-driven approach to roof maintenance that is built around an asset management. “Through the MAXCare program, you increase the return on investment in your assets. With roofing, that return is most prominently affected by extending its life or reducing operating costs over its life,” says John Maxwell, President of Maxwell Roofing & Sheet Metal, Inc. “The real value of MAXCare is partly dependent on the stage or life cycle of the roof and can often depend on the construction being correct and complete, if the damage was caught early and corrected, if the roof was monitored and cared for from day one, and if the roof gets a lot of traffic. When customers invest in MAXCare early on, there’s great value in having document intelligence of all these matters to help maintain the roof’s current life cycle and inform any future changes or needs,” he adds.

How MAXCare Works

MAXCare is our comprehensive roof management program. Here’s how it works:

We start with a roof assessment, where we look at the state of your roof and generate a report that details planning, work recommendations, and forecasting for each section of your roof. We’ll be 100% transparent with you about the state of your roof and what we recommend to keep it healthy. You’ll also get access to the MAXCare online portal, where you can access educational content, tools, resources, historical reports for each of your buildings, and invoicing. MAXCare will show you exactly how healthy your roof is now and how you can best plan for future expenses. John explains, “One of the most significant values of MAXCare to our customers is in the regular monitoring we perform. When repair needs arise, our customers quickly learn that with MAXCare the question isn’t about the condition itself, but rather how long did it take this condition to develop. With long-term monitoring, you’ll have less costly surprises along the way.”

MAXCare helps you say goodbye to vague statements like, “You’ll get a few more years out of it.” We’ll forecast, as clearly as we can, future repairs to your roof, along with a prediction of costs and general timeline. As a bonus, our MAXCare portal lets you report leaks, check the status of work orders, and review invoices, so you can stay up-to-date on everything related to current and past work. MAXCare members also get discounted rates on other Maxwell Roofing services.

Who Needs MAXCare?

While MAXCare may not be the right fit for every commercial roofing partner, it can be greatly beneficial for property or industrial managers who are responsible for maintaining multiple buildings, roofs, and units. Though it might seem like you’re paying a bit more in upfront costs, MAXCare can save on overall maintenance costs in the long-term, and it can be greatly beneficial in proving your attentiveness to roof maintenance if ever faced with a complaint of negligence. “If you’re looking to break away from a run-to-fail model, MAXCare is right for you,” affirms John. “A run-to-fail model doesn’t cost much to operate, but there’s always a surprise factor that appears,” he adds.

Is MAXCare Right for You?

MAXCare is a result of our years of experience in the field and our desire to make roof maintenance as simple as possible for our customers. With MAXCare, you don’t have to guess. We take the effort off your plate and consolidate all your roof maintenance needs into a simple online portal.

If you’re interested in learning how MAXCare might help simplify your roof maintenance program, just click here to contact us.