Month: October 2020

Employee Spotlight: Chelsey Hawkins

Posted on by Kathleen Maxwell

Hailing from Michigan City, Indiana, Chelsey Hawkins attended Purdue University, where she graduated with a Bachelor’s degree in Hospitality and Tourism Management. Prior to joining the Maxwell Roofing & Sheet Metal, Inc. team, Chelsey worked in a variety of hospitality industries, including restaurants, hotels, theme parks, a casino, and even sports. These opportunities provided Chelsey with a wealth of knowledge for enhancing the guest experience, which has ultimately made a positive impact on the ways she interacts—externally and internally—with clients today.   

Current Role

Chelsey found Maxwell Roofing while planning a move from Chicago to Tennessee. Seeing an opening on the Maxwell team that fit her skillset, Chelsey moved forward with applying, and she officially joined the team in January of 2020. “[Maxwell Roofing] seemed like a great company to be a part of with good family values,” says Chelsey, who has since learned that it truly is! As Maxwell’s Sales & Marketing Coordinator, Chelsey seeks out bid opportunities, manages project bid flows, provides customer service, maintains CRM systems, documents OSHA safety training events, reviews marketing materials, and creates close-out packets, proposals, sales reports, and warranties. Internally, Chelsey works closely with Maxwell’s Sales & Service departments, and externally, she works with Maxwell’s marketing partners and clients involved in the bidding stages and close-out stages.

Why Maxwell Roofing & Sheet Metal, Inc. Stands Out

When it comes to what Chelsey has grown to love most about Maxwell Roofing, she says, “Everyone is willing to help each other and teach each other new things, so there is an opportunity to continuously grow.” Chelsey also enjoys the opportunity to collaborate with multiple departments. Probably her favorite part about her role in relation to the company, however, is the unique opportunity to collaborate on marketing efforts to provide multiple means of communications to Maxwell’s clients. 

Personal

Since Chelsey is still relatively new to Tennessee, she enjoys exploring new places and getting to know the different areas that make up this beautiful state. Outside of work, you’ll find Chelsey traveling when possible, reading, and spending quality time with family and friends—including her husband J.J. and her cat Mila. With some lifelong goals of continuing to travel and explore the world, Chelsey hopes to be able to resume trips in the near future!

Recalibrating Roofing Sales Strategies Amid COVID-19

Posted on by Kathleen Maxwell

As we started off the new year, no one could’ve imagined the course 2020 has taken—personally and professionally. Yet, due to COVID-19, we find ourselves fast approaching the end of the year with a completely different outlook and set of business goals and objectives. For the commercial roofing industry, our normal business and sales strategies have been a bit disrupted, as we’ve had to make both reactive and proactive shifts to better serve our customers.

So, how have roofing sales strategies been recalibrated amid COVID-19? Here’s a breakdown of what we’re seeing industry-wide and some adjustments we’ve made at Maxwell Roofing & Sheet Metal, Inc.

A Shift in Messaging

As communities everywhere began lockdowns and stay-at-home orders back in the early spring of 2020, COVID-19 changed the way we communicate to those around us. For the roofing industry, much of our work involves face-to-face and in-person interaction. Thus, there became an immediate need to tweak our messaging to foster empathy, sensitivity, and trust with our customers. This shift has impacted our multiple communication channels, including social media, blogs, and emails. All in all, the goal of the messaging shift is to help customers feel taken care of in light of the uncertain season.

A Reset in Services

COVID-19’s impact on businesses is still rippling various changes to the ways in which services are offered. As businesses are reallocating budgets and—in some cases—staff members, it has been essential to push pause and reset services. For commercial roofing, the impact of COVID-19 has affected every aspect of on-site services from construction to maintenance, as some buildings are not being used, and social distancing measures are in place for the ones that are open. Thus, at Maxwell Roofing, we created our Maxwell Monitors program to support our customers through these changes. Whether a customer’s building is currently unoccupied or it’s business as usual, Maxwell Monitors offers a service plan to ensure that facilities are maintained, and proper health and safety measures are followed.

A New Emphasis on Safety

Speaking of health and safety, COVID-19 has required businesses to implement additional safety measures to ensure that staff and customers are protected from any potential exposure to the virus. In addition to ongoing roof safety measures, commercial roofing companies like ours have prioritized employees’ and customers’ health and safety, following CDC guidelines and safety measures while on job sites.

A Commitment to Customer Care

Above all, caring for customers in sensitive and uncertain situations is something that every company should keep atop of mind. If that involves shaking up normal business routines, it is worth it in the end, as customers are the lifeblood of why we do what we do. As a family-run business that trades on our reputation, we take our responsibility seriously. We hope our customers have truly felt that during this time, and we’ll continue to evolve our business and sales strategies as needed to take care of our valued customers.

If you have needs we can adjust to or help with amid the COVID-19 pandemic, don’t hesitate to contact us at Maxwell Roofing & Sheet Metal, Inc. today! We’re all in this together, and we’ll get it through it together!